Innovative new makeup primer from Shiseido (you HAVE to see this)

Reader Taylor sent me a link to a video that I just had to share with you. Take a minute to watch this demonstration of the new Shiseido Fullmake Washable Base:





So...what do you think? I'm fascinated by it but, at the same time, I'm wondering if the base itself will be easily removed with only warm water? The guy in the video says that when people tried it, they ran cotton over their faces